Two decades after its launch, we have adapted the ALPA 12 SWA to the current requirements. The Jubilee version was sold out within a short time last year, and now the camera is available from stock with some improvements.
In 1996, under the new company management, ALPA launched the 12 SWA as the first camera. Over the following years, it gained an outstanding reputation among professional photographers and ambitious amateurs. The latest edition of this classic stays true to the original edition, optically and technically, but offers new possibilities.
The improved ALPA 12 SWA:
As the shape has been left almost unchanged, for example, the latest ALPA 12 SWA, can still be used perfectly with roll film cassettes. New is the improved compatibility with current accessories:
• In contrast to older models, we have narrowed the floor plate. It is now also compatible with 17mm tilt-shift adapters.
• The included ALPA dove tail tripod mount complies with the UniQ/C standard.
ALPA dove tail tripod mount:
• The use of FPS-SB17 lenses is possible.
• An additional 3/8-inch thread at the top of the camera further enhances the combination possibilities, also with a view to the future: ALPA's many new solutions are based on this connector.
• As an example, use the Universal Rail Adapter, which can be mounted via the 3/8-inch connector. This makes it easy to connect monitors to the camera.
ALPA Universal Rail:
ALPA Cameras Are a Save Investment
The revised 12 SWA is thus prepared for current and future developments. At the same time, we have retained its strengths. For example, the camera can still be personalized by hand grips in different materials and finishes.
As with all products, we always strive to improve the ALPA 12 SWA in the future. Thanks to the modular design, the owners of an ALPA have the opportunity to upgrade their camera to the latest state, instead of having to replace it at the same time.
If you have any questions about the ALPA 12 SWA or our other products, please contact ALPA of Switzerland or the responsible dealer in your country. We look forward to your inquiry.
ALPA 12 SWA
ALPA Universal Rail
Legendary 35mm glass comes to life again - Leica introduced the R bayonet for the Leicaflex in 1964. At the beginning of March 2009, the production of cameras and lenses for the Leica-R system was discontinued. ALPA now enables R bayonet lens owners to use these characterful lenses in a variety of ways. The lens module can be mounted directly on an ALPA 12 FPS. Its built-in focal-plane shutter opens the way for use with almost any digital back. Together with a 17mm intermediate adapter, the lens module can also be mounted on any classic ALPA 12. In this configuration, the digital back must have an electronic shutter.
Leica-R lenses are calculated for use in 35 mm photography (24x36 mm). Depending on the focal length, a larger image circle can also be achieved. The lens module thus enables creative, new applications, since any format conditions within the specified image circle or beyond are possible. This allows the photographer to flexibly and creatively select the crop and aspect ratio.
ALPA Lens Module Leica R
Have you always dreamed of advancing to the top league of macro photography? With the introduction of the affordable Fujifilm GFX 50R this is now possible. A universal, compact camera with 50MP sensor in 33x44 format and both fully electronic and mechanical focal plane shutter on a high-performance stacking solution from ALPA with high-end macro lens for large sensor. This is now becoming a reality with the connection ring for Fuji G cameras: The investment in a modular and universal system where the camera can always be updated cost-effectively with the latest system in the future.
The adapter allows easy and safe mounting of a Fujifilm GFX body to an ALPA bellows unit or stacking solution. The V-Groove version also allows a comfortable adjustment of the alignment/rotation of the camera body.
ALPA Adapter Ring Fuji G
Alpa Macro Switar 5.6/105 mm float
ALPA Castel Micro Focus Stacking
When we designed the ALPA 12 PLUS, the comparison with the Swiss cross quickly came up and thus the connection to the home country of the ALPA and the national flag with a white cross on a red background. Since a red camera was always associated with too much attention and imponderables during production - who wants red reflexes in the pictures - we decided to use two different color stitching adapters instead. And so there are two colour variants of the product: classic black and a new dash of red. And since we are introducing the adapters in the week of the Chinese New Year, this fits perfectly too.
The Stitching Adapter for the ALPA 12 PLUS is an accessory adapter that allows rise and fall movements The adapter has a built-in, universal, square dovetail adapter to UniQ/C standard for ALPA tripod heads and third-party products. The millimetre laser engraving 20/20 mm allows easy and convenient reading of the high and low adjustment, even behind the camera. The integrated mounting screw (1/4") is designed to be "loss-proof". It is available in black or red - you have the choice.
ALPA Stitching Adapter PLUS in red
ALPA Stitching Adapter PLUS in black
ALPA cameras are designed for durability and reliability. Planned obsolescence is a no-no for ALPA. Unsurprisingly, the ALPA 12 MAX has been the tool of choice for demanding architectural and landscape photographers for years. ALPA introduced the MAX Mk I with its classic silver shift wheels in 2008 and established the fast, comfortable adjustment for shift and stitching with digital backs.
ALPA now announces to its loyal MAX Mk I owners a trade-in offer for a brand new MAX Mk II body with lockable shift wheels at a special price. Besides, owners of a MAX Mk I or Mk II can also upgrade at a special price to the ALPA 12 PLUS introduced last year. The PLUS features extended and geared movements for vertical and horizontal shift.
The latter option is primarily aimed at photographers with digital backs, as the ALPA 12 MAX Mk II is still the optimal choice for analogue use with roll film backs. New customers will still be able to purchase the ALPA 12 MAX Mk II.
TRADE-IN OFFER ALPA 12 MAX MK I TO MK II
The trade-in price for the return of an ALPA 12 MAX Mk I is CHF 3,880. Based on the regular list price of CHF 5,998 this corresponds to an exchange discount of 35%. The customer exchanges only the camera body. Existing accessories like hand-grips, shift scale sticks and stitching adapters can be re-used with the MAX Mk II.
UPGRADE OFFER FOR ALPA 12 MAX MK I and MK II TO ALPA 12 PLUS
The upgrade price for the return of an ALPA 12 MAX Mk I or Mk II is CHF 5,230. Based on the regular list price of CHF 6,998 this corresponds to an upgrade discount of 25%. The customer only needs to hand in the old body. Please note, existing hand-grips and stitching adapters are not fully compatible.
Both offers are valid until 30 June 2019. All prices in CHF net, ex works Switzerland available from ALPA country representatives and ALPA in Zurich.
From March 24 to April 8, a solo exhibition of pictures by Chinese ALPA-photographer Chen Yewei will take place at the Inter Art Center in Beijing. The artists shows his photographic series "To the Peaks". For his work, he captured 14 of the world's highest mountains.
Born in the 1960s, Chen Yewei has been photographing landscapes and mountains in particular for over 20 years. He is the founder of the 40° Celsius Club and has been photographing with ALPA since 2008. The 40° Celsius Club derives its name from Chen Yewei's feeling of elevated body temperature, which sets in as he searches for the next picture. ALPA supports the gallery of the Inter Art Center in organizing the exhibition.
The Inter Art Center & Gallery in Beijing is considered one of the most important institutions for photographic art in China. Founded in 2006, the Inter Art Center includes the Pixel Magazine Publishing House, the Pixel Bookstore and a café. The Inter Art Center is dedicated to collecting and presenting classical photography as well as contemporary and experimental art.
In addition, the Inter Art Center has published a large number of illustrated books and books on photography. Its members have been working not only with numerous exceptional Chinese and foreign photographers and artists, but also with other institutions.
Focus on Minorities and Culture
Another focus of the Inter Art Center is the promotion of photography of ethnic minorities and the diverse development of Chinese culture. The Inter Art Center therefore founded the "Country Road: Chinese Ethnic Minority Photography Prize" in 2015 to discover, promote and support photographers who deal with social change and ethnic minorities. In 2017, the Inter Art Center New Documentaries Prize was launched in this context.
Internationally, the Inter Art Center maintains extensive co-operations with other photographic institutions such as the Maison Européenne de la Photographie in Paris, the International Center of Photography in New York and the George Eastman Museum in Rochester, New York.
Photographers page Chen Yewei
Inter Art Center
Julian Calverley is a master of impressive landscape and commercial photography. He is using his iPhone as quick and simple but also creative complement to his ALPA cameras. Read the offprint of the UK magazine "Amateur Photographer", July 2014 with insight to his work with the iPhone and his love for ALPA. Julian also published a lovely little book with iPhone images only. His commercial work can be seen from his website, too. Julian was repeatedly selected for Lürzer's Archive for the 200 best ad photographs of the year.
Julian Calverley - Books: iPhone Only
Calverley - iShoot landscapes (PDF)
Photographers page: Calverley, Julian
ALPA is featured in an article in the special supplement "SWISSmade" which was distributed with several Swiss sunday papers from the 21st September 2014.
Passion and Perfection
Nearly everybody (of a certain age) in Switzerland knows the famous "Wisa-Gloria Trycicle" from their childhood or other nearly vanished brands and products. The customer magazine of Swiss insurere Swisslife covers in its Spring 2013 edition the revivel of legendary Swiss brands under the aegis of new owners and spirits. Swisslife also selected ALPA of Switzerland as one of these famous and nearly vanished brands.
Link to the PDF article (German only): Swisslife Magazine 1-2013
The British Journal of Photography has chosen their favorite photographic gear for 2015. There were two medium format systems selected and one of them was the ALPA/Phase One A-Series cameras. They rate it „an interesting leap forward for the medium-format market“. Read the complete article here:
BJP Article Gear of the Year 2015
Website British Journal of Photography
Product Page ALPA / Phase One A-SERIES