Two decades after its launch, we have adapted the ALPA 12 SWA to the current requirements. The Jubilee version was sold out within a short time last year, and now the camera is available from stock with some improvements.
In 1996, under the new company management, ALPA launched the 12 SWA as the first camera. Over the following years, it gained an outstanding reputation among professional photographers and ambitious amateurs. The latest edition of this classic stays true to the original edition, optically and technically, but offers new possibilities.
The improved ALPA 12 SWA:
As the shape has been left almost unchanged, for example, the latest ALPA 12 SWA, can still be used perfectly with roll film cassettes. New is the improved compatibility with current accessories:
• In contrast to older models, we have narrowed the floor plate. It is now also compatible with 17mm tilt-shift adapters.
• The included ALPA dove tail tripod mount complies with the UniQ/C standard.
ALPA dove tail tripod mount:
• The use of FPS-SB17 lenses is possible.
• An additional 3/8-inch thread at the top of the camera further enhances the combination possibilities, also with a view to the future: ALPA's many new solutions are based on this connector.
• As an example, use the Universal Rail Adapter, which can be mounted via the 3/8-inch connector. This makes it easy to connect monitors to the camera.
ALPA Universal Rail:
ALPA Cameras Are a Save Investment
The revised 12 SWA is thus prepared for current and future developments. At the same time, we have retained its strengths. For example, the camera can still be personalized by hand grips in different materials and finishes.
As with all products, we always strive to improve the ALPA 12 SWA in the future. Thanks to the modular design, the owners of an ALPA have the opportunity to upgrade their camera to the latest state, instead of having to replace it at the same time.
If you have any questions about the ALPA 12 SWA or our other products, please contact ALPA of Switzerland or the responsible dealer in your country. We look forward to your inquiry.
ALPA 12 SWA
ALPA Universal Rail
photo basel, Switzerland’s first and only art fair dedicated to the display and promotion of photography.
photo basel, 12 – 17 June 2018
VIP Opening 11th of June 2018
Volkshaus Basel, Switzerland
From its inaugural edition in 2015, photo basel has cemented its profile as the most prominent photography fair in the German-speaking region. The fair seeks to provide a platform for the fostering of dialogue between members of the photographic and broader art world communities by attracting international media, visual art experts and collectors at a key moment and location in the annual art world calendar.
Curated by Daniel Blochwitz, an expert in photography, the fair runs from 12 - 17 June 2018 coinciding with the modern and contemporary art fair, Art Basel. The fair brings together 35 exhibitors from both emerging and established galleries across 13 countries including France, Italy, Belgium, Colombia and Japan. Newcomers to the fair include Ibasho Gallery (Belgium), Only Photography (Germany), Carlos Carvalho Arte Contemporânea (Portugal), °Clair (Germany) and Aperture (USA). Returning to Basel this year are Fabian & Claude Walter Galerie (Switzerland), Galerie Esther Woerdehoff (France), Flatland Gallery (The Netherlands), Bildhalle (Switzerland), Galerija Fotografija (Slovenia) and Galerie Springer (Germany).
Besides the main section, photo basel is pleased to announce a new sector entitled Master Cabinet: Pivotal Moments devoted to selected classic masterpieces of the 20th century. Participating galleries present a programme of significant photography in a collaboration with curator Daniel Blochwitz and photo basel's director Sven Eisenhut.
ALPA Award at Photo Basel
In cooperation with a private collector from Zürich, ALPA and Photo Basel are introducing a new purchase award for the best artist at photo basel, the ALPA AWARD 2018. This will be the first year the ALPA AWARD is presented to an outstanding photographer, but it is intended as a reoccuring feature of photo basel. From now on, every year a small jury will select an artist from all the artistic positions on display at the booths of the exhibiting galleries. The ALPA AWARD winner will be announced during the week of photo basel and one work purchased from the gallery representing the artist by the private collector. In addition, ALPA® will award a cash prize or ALPA® camera system to the winning photographer.
List of Galleries 2018
Have you always dreamed of advancing to the top league of macro photography? With the introduction of the affordable Fujifilm GFX 50R this is now possible. A universal, compact camera with 50MP sensor in 33x44 format and both fully electronic and mechanical focal plane shutter on a high-performance stacking solution from ALPA with high-end macro lens for large sensor. This is now becoming a reality with the connection ring for Fuji G cameras: The investment in a modular and universal system where the camera can always be updated cost-effectively with the latest system in the future.
The adapter allows easy and safe mounting of a Fujifilm GFX body to an ALPA bellows unit or stacking solution. The V-Groove version also allows a comfortable adjustment of the alignment/rotation of the camera body.
ALPA Adapter Ring Fuji G
Alpa Macro Switar 5.6/105 mm float
ALPA Castel Micro Focus Stacking
When we designed the ALPA 12 PLUS, the comparison with the Swiss cross quickly came up and thus the connection to the home country of the ALPA and the national flag with a white cross on a red background. Since a red camera was always associated with too much attention and imponderables during production - who wants red reflexes in the pictures - we decided to use two different color stitching adapters instead. And so there are two colour variants of the product: classic black and a new dash of red. And since we are introducing the adapters in the week of the Chinese New Year, this fits perfectly too.
The Stitching Adapter for the ALPA 12 PLUS is an accessory adapter that allows rise and fall movements The adapter has a built-in, universal, square dovetail adapter to UniQ/C standard for ALPA tripod heads and third-party products. The millimetre laser engraving 20/20 mm allows easy and convenient reading of the high and low adjustment, even behind the camera. The integrated mounting screw (1/4") is designed to be "loss-proof". It is available in black or red - you have the choice.
ALPA Stitching Adapter PLUS in red
ALPA Stitching Adapter PLUS in black
ALPA cameras are designed for durability and reliability. Planned obsolescence is a no-no for ALPA. Unsurprisingly, the ALPA 12 MAX has been the tool of choice for demanding architectural and landscape photographers for years. ALPA introduced the MAX Mk I with its classic silver shift wheels in 2008 and established the fast, comfortable adjustment for shift and stitching with digital backs.
ALPA now announces to its loyal MAX Mk I owners a trade-in offer for a brand new MAX Mk II body with lockable shift wheels at a special price. Besides, owners of a MAX Mk I or Mk II can also upgrade at a special price to the ALPA 12 PLUS introduced last year. The PLUS features extended and geared movements for vertical and horizontal shift.
The latter option is primarily aimed at photographers with digital backs, as the ALPA 12 MAX Mk II is still the optimal choice for analogue use with roll film backs. New customers will still be able to purchase the ALPA 12 MAX Mk II.
TRADE-IN OFFER ALPA 12 MAX MK I TO MK II
The trade-in price for the return of an ALPA 12 MAX Mk I is CHF 3,880. Based on the regular list price of CHF 5,998 this corresponds to an exchange discount of 35%. The customer exchanges only the camera body. Existing accessories like hand-grips, shift scale sticks and stitching adapters can be re-used with the MAX Mk II.
UPGRADE OFFER FOR ALPA 12 MAX MK I and MK II TO ALPA 12 PLUS
The upgrade price for the return of an ALPA 12 MAX Mk I or Mk II is CHF 5,230. Based on the regular list price of CHF 6,998 this corresponds to an upgrade discount of 25%. The customer only needs to hand in the old body. Please note, existing hand-grips and stitching adapters are not fully compatible.
Both offers are valid until 30 June 2019. All prices in CHF net, ex works Switzerland available from ALPA country representatives and ALPA in Zurich.
On the 18th of May, tx-lab, the ALPA representative for Spain and Portugal, is organizing an exclusive event for dealing with the Medium Format Fine Art Photography
The participants get to know the workflow with professional cameras from ALPA. With the instructions of various specialists, the participitans are introduced to the field of medium format Fine Art Photography. ALPA has been working with the worlds best photographers for many years to produce high quality photographic works. ALPA cameras have photographed some of the most beautiful landscapes and the most stunnig architectural masterpieces.
Dan Linberg is a Swedish architecture and landscape photographer who lives in Andalusia. He has been a professional since 1992 and has extensive experience in this field. ALPA has been his team for more than 10 years. The demanding results of his work speak for themselves.
Born Franconia. He studied classical archeology, ancient history and prehistoric archeology in Erlangen and Berlin. While studying, he participated in numerous archaeological field projects and excavations in Italy, Greece, Macedonia and Israel, but especially in Turkey and Egypt. Since 2013, he works for ALPA, attending both consulting and design and development. This combination allows him to optimally incorporate the needs in the engineering of new products.
Niels V. Knudsen
Niels is Professor of Image Quality at Phase One and founder of the IQP blog talks at Xposure on color optimization. Currently, he works in the Innovation and Application Development department of Phase One.
Txomin Ruiz de Larramendi
Founder of tx-lab. Txomin specializes in architecture and landscape photography. In 2006 he graduated from the CITM University in Multimedia and Photography. Looking for the perfect camera, he found his perfect partner in the ALPA cameras.
With more than 10 years of experience in the photographic sector as a digital technical advisor. She is certified Phase One POCP for digital technicians (2012) and an expert on Capture One. After studying Fine Arts at the University of Vigo Sara finished her Master's Degree in Photography at EFTI.
©Dan Lindberg, 2016
There are only limited places available for the event.
LINK TO THE REGISTRATION FORM FOR PHOTOGRAPHERS
Register Now Online
DATE AND VENUE:
18th of May 2018. Circulo de Bellas Artes (Madrid)
10am to 2pm - Working with ALPA Cameras - Roof of the Círculo de Bellas Artes. Calle de Alcalá, 42, 28014 Madrid
2pm to 3pm - Lunch
3pm to 5pm - Postproduction with Capture One - The Art Valley Photo Studio. Calle de Cervantes, 30, 28014 Madrid
EUR 125 (Workshop/Lunch/Snacks/Prints)
tx-lab is a specialist in medium format photography with more than 15 years of experience. They offer tailor-made solutions and professional equipment for your photographic needs.
Further information about the session can be found on the tx-lab website.
Portfolio Dan Lindberg
Portfolio Ralph Rosenbauer
Julian Calverley is a master of impressive landscape and commercial photography. He is using his iPhone as quick and simple but also creative complement to his ALPA cameras. Read the offprint of the UK magazine "Amateur Photographer", July 2014 with insight to his work with the iPhone and his love for ALPA. Julian also published a lovely little book with iPhone images only. His commercial work can be seen from his website, too. Julian was repeatedly selected for Lürzer's Archive for the 200 best ad photographs of the year.
Julian Calverley - Books: iPhone Only
Calverley - iShoot landscapes (PDF)
Photographers page: Calverley, Julian
ALPA is featured in an article in the special supplement "SWISSmade" which was distributed with several Swiss sunday papers from the 21st September 2014.
Passion and Perfection
Digital backs with electronic shutter (currently Rolling Shutter for Phase One IQ 3/4, Hasselblad X1D and partly H6D) are becoming increasingly available. The new Rodenstock aperture unit - with its almost round, 9-piece aperture pattern - optimally supports this shutter type. Besides, lens versions in short barrel can also be used on the ALPA 12 FPS with its built-in focal-plane shutter (SB34, SB51, FPS SB17).
We are pleased to inform you about the upcoming full availability of the ALPA HR Alpagon/Alpar lenses in the new Rodenstock aperture unit.
ALPA HR LENS RANGE IN APERTURE MOUNT
ALPA HR Alpagon 5.6/23 mm
ALPA HR Alpagon 4.0/32 mm
ALPA HR Alpar 4.0/35 mm (built to order)
ALPA HR Alpagon 4.0/40 mm
ALPA HR Alpagon 4.0/50 mm
ALPA HR Alpagon 5.6/70 mm
ALPA HR Alpagon 5.6/90 mm
ALPA HR Alpagon 6.3/138 mm (availability see blow)
ALPA HR Alpar 5.6/180 mm
Other mounts (Long Barrel, SB17 FPS) on request.
See, corresponding product page (links above). You can download a complete XLS list from your landing page, once logged in.
Existing lenses can be converted into the new Rodenstock Aperture Unit. For more details see the respective Product Page.
After delivering the first batch in May, we accept pre-orders and expect delivery in late June/begin of July.
AVAILABILITY PLANNED FOR FALL 2019
We expect the ALPA HR Alpagon 6.3/138 mm to be available in fall 2019. The lens will be delivered with a dedicated SB 51 multi-purpose tube and lens shade. Due to the high demand, we already accept pre-orders.
ALPA Log: Photographic Shutters (EN)
From March 24 to April 8, a solo exhibition of pictures by Chinese ALPA-photographer Chen Yewei will take place at the Inter Art Center in Beijing. The artists shows his photographic series "To the Peaks". For his work, he captured 14 of the world's highest mountains.
Born in the 1960s, Chen Yewei has been photographing landscapes and mountains in particular for over 20 years. He is the founder of the 40° Celsius Club and has been photographing with ALPA since 2008. The 40° Celsius Club derives its name from Chen Yewei's feeling of elevated body temperature, which sets in as he searches for the next picture. ALPA supports the gallery of the Inter Art Center in organizing the exhibition.
The Inter Art Center & Gallery in Beijing is considered one of the most important institutions for photographic art in China. Founded in 2006, the Inter Art Center includes the Pixel Magazine Publishing House, the Pixel Bookstore and a café. The Inter Art Center is dedicated to collecting and presenting classical photography as well as contemporary and experimental art.
In addition, the Inter Art Center has published a large number of illustrated books and books on photography. Its members have been working not only with numerous exceptional Chinese and foreign photographers and artists, but also with other institutions.
Focus on Minorities and Culture
Another focus of the Inter Art Center is the promotion of photography of ethnic minorities and the diverse development of Chinese culture. The Inter Art Center therefore founded the "Country Road: Chinese Ethnic Minority Photography Prize" in 2015 to discover, promote and support photographers who deal with social change and ethnic minorities. In 2017, the Inter Art Center New Documentaries Prize was launched in this context.
Internationally, the Inter Art Center maintains extensive co-operations with other photographic institutions such as the Maison Européenne de la Photographie in Paris, the International Center of Photography in New York and the George Eastman Museum in Rochester, New York.
Photographers page Chen Yewei
Inter Art Center