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ALPA is one of the rare manufacturers of cameras in Switzerland and an outstanding manufacturer of high-end imaging instruments in the global market. ALPA cameras are precision tools, made with passion and skilled craftsmanship for a small group of connoisseurs.

Much like musical instruments, these tools require the expertise and the careful eye of a master. ALPA photographers do not require automatic functions or a constant stream of new models. We simply provide the same that all good manufacturers of tools and instruments do – we provide the best possible quality in design, material and an open ear to all the wishes of our customers.

ALPA's clients include world-class photographic artists, magnum professionals, leading advertising, architectural and landscape photographers and photo enthusiasts around the globe. They appreciate the authenticity, reliability, innovation and craftsmanship. ALPA is not only a product but an attitude. An attitude of joy, professionalism and the spirit of discovery.

Intro Photographs
by Paul Milburn - Portfolio Modernism

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  • Introducing ALPA XO

    12.2019 - Introducing ALPA XO for the FUJIFILM GFX100: Ultimate Protection, Better Ergonomics, Advanced Cinematography - Simply more than just a cage - Instroducury Discount of 10% unitl end of Januar 2020

  • ALPA Switar Cine Primes

    12.2019 - The "larger than large" format ALPA Switar Cine Primes for the real large format...

  • ALPA Year-End Specials 2019

    12.2019 - Special kit offerings for end of 2019.

  • New ALPA Products in November

    11.2019 - Additions to the product portfolio.

  • Salon de la Photo Genève 2019

    11.2019 - After a successful first time last year, now for the second time in Geneva, Switzerland 15 and 16 of November.

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