Nearly everybody (of a certain age) in Switzerland knows the famous "Wisa-Gloria Trycicle" from their childhood or other nearly vanished brands and products.  The customer magazine of Swiss insurere Swisslife covers in its Spring 2013 edition the revivel of legendary Swiss brands under the aegis of new owners and spirits. Swisslife also selected ALPA of Switzerland as one of these famous and nearly vanished brands.

Swisslife Magazin Frühling 2013 (German only - iPad version available too)