Two decades after its launch, we have adapted the ALPA 12 SWA to the current requirements. The Jubilee version was sold out within a short time last year, and now the camera is available from stock with some improvements.
In 1996, under the new company management, ALPA launched the 12 SWA as the first camera. Over the following years, it gained an outstanding reputation among professional photographers and ambitious amateurs. The latest edition of this classic stays true to the original edition, optically and technically, but offers new possibilities.
The improved ALPA 12 SWA:
As the shape has been left almost unchanged, for example, the latest ALPA 12 SWA, can still be used perfectly with roll film cassettes. New is the improved compatibility with current accessories:
• In contrast to older models, we have narrowed the floor plate. It is now also compatible with 17mm tilt-shift adapters.
• The included ALPA dove tail tripod mount complies with the UniQ/C standard.
ALPA dove tail tripod mount:
• The use of FPS-SB17 lenses is possible.
• An additional 3/8-inch thread at the top of the camera further enhances the combination possibilities, also with a view to the future: ALPA's many new solutions are based on this connector.
• As an example, use the Universal Rail Adapter, which can be mounted via the 3/8-inch connector. This makes it easy to connect monitors to the camera.
ALPA Universal Rail:
ALPA Cameras Are a Save Investment
The revised 12 SWA is thus prepared for current and future developments. At the same time, we have retained its strengths. For example, the camera can still be personalized by hand grips in different materials and finishes.
As with all products, we always strive to improve the ALPA 12 SWA in the future. Thanks to the modular design, the owners of an ALPA have the opportunity to upgrade their camera to the latest state, instead of having to replace it at the same time.
If you have any questions about the ALPA 12 SWA or our other products, please contact ALPA of Switzerland or the responsible dealer in your country. We look forward to your inquiry.
ALPA 12 SWA
ALPA Universal Rail
photo basel, Switzerland’s first and only art fair dedicated to the display and promotion of photography.
photo basel, 12 – 17 June 2018
VIP Opening 11th of June 2018
Volkshaus Basel, Switzerland
From its inaugural edition in 2015, photo basel has cemented its profile as the most prominent photography fair in the German-speaking region. The fair seeks to provide a platform for the fostering of dialogue between members of the photographic and broader art world communities by attracting international media, visual art experts and collectors at a key moment and location in the annual art world calendar.
Curated by Daniel Blochwitz, an expert in photography, the fair runs from 12 - 17 June 2018 coinciding with the modern and contemporary art fair, Art Basel. The fair brings together 35 exhibitors from both emerging and established galleries across 13 countries including France, Italy, Belgium, Colombia and Japan. Newcomers to the fair include Ibasho Gallery (Belgium), Only Photography (Germany), Carlos Carvalho Arte Contemporânea (Portugal), °Clair (Germany) and Aperture (USA). Returning to Basel this year are Fabian & Claude Walter Galerie (Switzerland), Galerie Esther Woerdehoff (France), Flatland Gallery (The Netherlands), Bildhalle (Switzerland), Galerija Fotografija (Slovenia) and Galerie Springer (Germany).
Besides the main section, photo basel is pleased to announce a new sector entitled Master Cabinet: Pivotal Moments devoted to selected classic masterpieces of the 20th century. Participating galleries present a programme of significant photography in a collaboration with curator Daniel Blochwitz and photo basel's director Sven Eisenhut.
ALPA Award at Photo Basel
In cooperation with a private collector from Zürich, ALPA and Photo Basel are introducing a new purchase award for the best artist at photo basel, the ALPA AWARD 2018. This will be the first year the ALPA AWARD is presented to an outstanding photographer, but it is intended as a reoccuring feature of photo basel. From now on, every year a small jury will select an artist from all the artistic positions on display at the booths of the exhibiting galleries. The ALPA AWARD winner will be announced during the week of photo basel and one work purchased from the gallery representing the artist by the private collector. In addition, ALPA® will award a cash prize or ALPA® camera system to the winning photographer.
List of Galleries 2018
Have you always dreamed of advancing to the top league of macro photography? With the introduction of the affordable Fujifilm GFX 50R this is now possible. A universal, compact camera with 50MP sensor in 33x44 format and both fully electronic and mechanical focal plane shutter on a high-performance stacking solution from ALPA with high-end macro lens for large sensor. This is now becoming a reality with the connection ring for Fuji G cameras: The investment in a modular and universal system where the camera can always be updated cost-effectively with the latest system in the future.
The adapter allows easy and safe mounting of a Fujifilm GFX body to an ALPA bellows unit or stacking solution. The V-Groove version also allows a comfortable adjustment of the alignment/rotation of the camera body.
ALPA Adapter Ring Fuji G
Alpa Macro Switar 5.6/105 mm float
ALPA Castel Micro Focus Stacking
When we designed the ALPA 12 PLUS, the comparison with the Swiss cross quickly came up and thus the connection to the home country of the ALPA and the national flag with a white cross on a red background. Since a red camera was always associated with too much attention and imponderables during production - who wants red reflexes in the pictures - we decided to use two different color stitching adapters instead. And so there are two colour variants of the product: classic black and a new dash of red. And since we are introducing the adapters in the week of the Chinese New Year, this fits perfectly too.
The Stitching Adapter for the ALPA 12 PLUS is an accessory adapter that allows rise and fall movements The adapter has a built-in, universal, square dovetail adapter to UniQ/C standard for ALPA tripod heads and third-party products. The millimetre laser engraving 20/20 mm allows easy and convenient reading of the high and low adjustment, even behind the camera. The integrated mounting screw (1/4") is designed to be "loss-proof". It is available in black or red - you have the choice.
ALPA Stitching Adapter PLUS in red
ALPA Stitching Adapter PLUS in black
From March 24 to April 8, a solo exhibition of pictures by Chinese ALPA-photographer Chen Yewei will take place at the Inter Art Center in Beijing. The artists shows his photographic series "To the Peaks". For his work, he captured 14 of the world's highest mountains.
Born in the 1960s, Chen Yewei has been photographing landscapes and mountains in particular for over 20 years. He is the founder of the 40° Celsius Club and has been photographing with ALPA since 2008. The 40° Celsius Club derives its name from Chen Yewei's feeling of elevated body temperature, which sets in as he searches for the next picture. ALPA supports the gallery of the Inter Art Center in organizing the exhibition.
The Inter Art Center & Gallery in Beijing is considered one of the most important institutions for photographic art in China. Founded in 2006, the Inter Art Center includes the Pixel Magazine Publishing House, the Pixel Bookstore and a café. The Inter Art Center is dedicated to collecting and presenting classical photography as well as contemporary and experimental art.
In addition, the Inter Art Center has published a large number of illustrated books and books on photography. Its members have been working not only with numerous exceptional Chinese and foreign photographers and artists, but also with other institutions.
Focus on Minorities and Culture
Another focus of the Inter Art Center is the promotion of photography of ethnic minorities and the diverse development of Chinese culture. The Inter Art Center therefore founded the "Country Road: Chinese Ethnic Minority Photography Prize" in 2015 to discover, promote and support photographers who deal with social change and ethnic minorities. In 2017, the Inter Art Center New Documentaries Prize was launched in this context.
Internationally, the Inter Art Center maintains extensive co-operations with other photographic institutions such as the Maison Européenne de la Photographie in Paris, the International Center of Photography in New York and the George Eastman Museum in Rochester, New York.
Photographers page Chen Yewei
Inter Art Center
The ALPA eFinder II app gives photographers with an ALPA camera the opportunity to simplify their workflow and use their iPhone as a viewfinder. The app is a digital successor to the director's viewfinder, a device that lets directors determine the setting for a particular scene or shot. Thanks to the ALPA eFinder II App, locations and shoots can now be very easily explored and/or planned with the iPhone.
Photographers are able to define a setup for the desired subject from different ALPA cameras as well as any lenses. The photo frames of several different focal lengths can be displayed at the same time. Other features that ALPA has specially developed are shift simulation, parallax correction and an artificial horizon with compass readings (as a 3D spirit level). The GPS data for the photos can be stored, such that the locations examined can be retrieved at any time.
The eFinder app shows photographers exactly what they get with a certain setup for their picture. Together with the separately available holder, it can also be used as a fully-fledged viewfinder. The holder includes a wide angle converter. This simulates all ALPA wide-angle lenses, as well as those of other manufacturers, and shows a fully dewarped image.
Different frames show different focal lengths, which the user can select from the database. At the same time, picture-shifts can be simulated and parallax eliminated:
Picture without the wide-angle converter:
Picture with wide-angle converter and dewarping switched on:
The ALPA eFinder II app is a useful tool for new ALPA customers or those who are considering the purchase of an ALPA. Because the medium format of an ALPA has a different aspect ratio than a 35-mm camera. In addition, using the shift function allows photographers to use lenses that need to be slightly less wide-angle than in the case of 35-mm pictures. Because of the differences, new users are often not sufficiently aware which setup is the one suited to their subject. We therefore recommend that you familiarize yourself with the new factors that are present, with the eFinder.
Version 5.1 available via the App Store
The latest edition of the ALPA eFinder II app has of late been available from Apple's App Store. It was implemented, on behalf of ALPA, by Dire Studio. The latest version 5.1 for iOS 9.0 offers users two key improvements. On the one hand, the developer Laszlo Pusztai has created a new action window, which is used, among other things, to share shots via email or social media. In this way, photographers can get their pictures, for example, to their clients or project partners.
The new eFinder II 5.1 app’s "share" screen
The last version of the eFinder enabled up to five pictures to be sent via e-mail. With the new version, you can send a total of 20 pictures on devices running on 64-bit software and 10 pictures on devices with 32-bit software. This limit also applies to most other share functions and others still such as printing or copying – provided your service-provider has not set a lower limit of its own. New users can also send their pictures via AirDrop. This makes it particularly easy to transfer them from the iPhone to a computer. There is no upper limit.
The other important innovation is the removal of direct Dropbox support. At the end of June, Dropbox changed its interface to programming and removed the old version. Since hardly anybody used this function anyway, it was suddenly removed from the app. Users who want to load files onto Dropbox can do this directly with the normal Dropbox app, or auto-export parts of views to Photos, and then upload them from there using the Dropbox app.
"Turns the iPhone into a brilliant viewfinder"
The update to version 5.1 of the ALPA eFinder II app is available free of charge at the Apple Store for existing users. As an accessory, we recommend the above-mentioned iPhone holder with wide angle converter. This is available directly from ALPA - the wide-angle converter can also be ordered separately.
ALPA 12 SWA with mounted iPhone holder:
Overall, the ALPA eFinder App II is a practical and cost-effective tool that makes the planning process much easier for photographers. This is also shown by the response: specialist Henri Leuzinger has recently examined version 5.1 of the eFinder, for fotointern.ch, as part of his comparison of various professional cameras. He describes it as an "app, which makes the iPhone a brilliant viewfinder that can be adapted to almost all lens and shift functions".
More detailed information on the ALPA eFinder II App 5.1 can be found in the manual, which has also been updated. If you have any questions, we will be glad to answer them personally.
ALPA eFinder II App
ALPA SDH MkII iPhone Holder
ALPA aCam Wide Angle Converter for iPhone
Julian Calverley is a master of impressive landscape and commercial photography. He is using his iPhone as quick and simple but also creative complement to his ALPA cameras. Read the offprint of the UK magazine "Amateur Photographer", July 2014 with insight to his work with the iPhone and his love for ALPA. Julian also published a lovely little book with iPhone images only. His commercial work can be seen from his website, too. Julian was repeatedly selected for Lürzer's Archive for the 200 best ad photographs of the year.
Julian Calverley - Books: iPhone Only
Calverley - iShoot landscapes (PDF)
Photographers page: Calverley, Julian
Journée ALPA - Phase One le jeudi 27 novembre 2014
ALPA sera présent au Centre Pro, Profot de Renens (près de Lausanne/Suisse), en compagnie de Phase One, afin de vous faire découvrir toutes les nouveautés sorties à la Photokina.
Mlle Iris Sprow et M. Jean-François Zipper de chez ALPA vous dévoileront en particulier le nouveau système pour la prise de vue macro FPS.
Iris Sprow est diplômée du RIT Rochester en « Imaging Science & Photographic Technology ». Elle a fait son Master au London College of Communication en « Digital Colour Imaging » et travaille depuis 11 ans dans le domaine des médias appliqués dont 8 ans dans la recherche. Jean-François Zipper est diplômé de la FEMIS (École Nationale Supérieure des métiers de l’image et du son), Paris.
M. Massimo Saracino de Phase One vous présentera le nouveau dos IQ150 montré à la Photokina, une nouvelle fonction avec Capture Pilote de visée live direct sur un iPad avec les IQ2.., et bien sûr vous pourrez également explorer les nouvelles fonctionnalités de Capture One Pro 8.
Et enfin, M. Pierre-Alain Folliet Photographe, vous fera découvrir son travail réalisé pour la plupart avec le matériel exposé durant cette journée.
Nous vous donnons donc rendez-vous au Centre Pro Profot de Renens, le 27 novembre 2014 de 10h00 à 16h30.
Centre Pro Profot
Avenue de Longemalle 11
Tél: +41 (0)21 634 99 66
Website Profot: www.profot.ch
The ALPA XO exoskeleton is characterized by a high degree of functionality, versatility, and quality of craft. Its deliberate design allows the camera and XO Exoskeleton to be wedded effortless in a few simple steps.
Nearly everybody (of a certain age) in Switzerland knows the famous "Wisa-Gloria Trycicle" from their childhood or other nearly vanished brands and products. The customer magazine of Swiss insurere Swisslife covers in its Spring 2013 edition the revivel of legendary Swiss brands under the aegis of new owners and spirits. Swisslife also selected ALPA of Switzerland as one of these famous and nearly vanished brands.
Link to the PDF article (German only): Swisslife Magazine 1-2013