Two decades after its launch, we have adapted the ALPA 12 SWA to the current requirements. The Jubilee version was sold out within a short time last year, and now the camera is available from stock with some improvements.
In 1996, under the new company management, ALPA launched the 12 SWA as the first camera. Over the following years, it gained an outstanding reputation among professional photographers and ambitious amateurs. The latest edition of this classic stays true to the original edition, optically and technically, but offers new possibilities.
The improved ALPA 12 SWA:
As the shape has been left almost unchanged, for example, the latest ALPA 12 SWA, can still be used perfectly with roll film cassettes. New is the improved compatibility with current accessories:
• In contrast to older models, we have narrowed the floor plate. It is now also compatible with 17mm tilt-shift adapters.
• The included ALPA dove tail tripod mount complies with the UniQ/C standard.
ALPA dove tail tripod mount:
• The use of FPS-SB17 lenses is possible.
• An additional 3/8-inch thread at the top of the camera further enhances the combination possibilities, also with a view to the future: ALPA's many new solutions are based on this connector.
• As an example, use the Universal Rail Adapter, which can be mounted via the 3/8-inch connector. This makes it easy to connect monitors to the camera.
ALPA Universal Rail:
ALPA Cameras Are a Save Investment
The revised 12 SWA is thus prepared for current and future developments. At the same time, we have retained its strengths. For example, the camera can still be personalized by hand grips in different materials and finishes.
As with all products, we always strive to improve the ALPA 12 SWA in the future. Thanks to the modular design, the owners of an ALPA have the opportunity to upgrade their camera to the latest state, instead of having to replace it at the same time.
If you have any questions about the ALPA 12 SWA or our other products, please contact ALPA of Switzerland or the responsible dealer in your country. We look forward to your inquiry.
ALPA 12 SWA
ALPA Universal Rail
Legendary 35mm glass comes to life again - Leica introduced the R bayonet for the Leicaflex in 1964. At the beginning of March 2009, the production of cameras and lenses for the Leica-R system was discontinued. ALPA now enables R bayonet lens owners to use these characterful lenses in a variety of ways. The lens module can be mounted directly on an ALPA 12 FPS. Its built-in focal-plane shutter opens the way for use with almost any digital back. Together with a 17mm intermediate adapter, the lens module can also be mounted on any classic ALPA 12. In this configuration, the digital back must have an electronic shutter.
Leica-R lenses are calculated for use in 35 mm photography (24x36 mm). Depending on the focal length, a larger image circle can also be achieved. The lens module thus enables creative, new applications, since any format conditions within the specified image circle or beyond are possible. This allows the photographer to flexibly and creatively select the crop and aspect ratio.
ALPA Lens Module Leica R
Samples by Christoph Greiner:
Based in Switzerland, our brand has a history in the field of professional imaging for more than 70 years. We are toolmakers, dedicated to serving photographers and artists all over the world. Recognizing the photographic industry development and listening to our friends from all over the world, we started to think about branching into the world of moving images.
After our award-winning technology demonstration in the 65mm digital cinema camera solution ALPA PLATON and the professional lens series SWITAR, we now bring you ALPA XO - the Exoskeleton for the FUJIFILM GFX100.
ALPA is offering an introductionary discount of 10 % until end of Januar 2020.
Why make an exoskeleton for the FUJIFILM GFX100?
We immediately fell in love with the FUJIFILM GFX100 after its announcement to the market. It combines the ease of use of a modern DSLR or DSLM with a fantastic viewfinder, 5-axis-in-body-image-stabilization, and the incredible resolution of 102 megapixels! Such a versatile and powerful package has never been more affordable.
This new creative tool – a fully weatherproofed medium format camera – enables photographers to take on entirely new challenges. To undertake outdoor challenges and innovative expeditions, your GFX100 needs to be protected. No matter what you want to explore with your GFX100, we wanted to offer you the right tool.
When we noticed the GFX100 capabilities in capturing moving images, we were blown away. Internal 10bit F-Log recording of UHD and DCI 4K at 400mbit/s is impressive on its own, but even more important is the image recording area due to the sensor size.
For comparison, an ALEXA MINI shooting UHD (3840x2160 pixels) uses an active recording area with an image circle of 30,29mm, and an ALEXA LF uses 36,35mm. No comparison to the FUJIFILM GFX100 in contrast, as it uses 50,25mm. And it gets even better than that. The GFX100 surpasses even the mighty ALEXA 65 in this regard, which is using an image circle of 48,47mm with a maximum of 1'020mm² image recording area (in 16:9 - 5-perf 65mm) with the GFX100 leading at 50,25mm image circle or 1'079mm² of recording area in UHD mode.
We weren't the only ones who were impressed – many of our friends in cinematography asked us to develop a solution. They wanted to make use of all the fantastic possibilities.
And here it is. It is called ALPA XO.
What is ALPA XO?
XO is simply the best Exoskeleton for digital cameras that have been built so far. Why? Just let us explain.
XO IS PROTECTION
XO is your GFX's best friend. Its full aluminum construction protects your GFX even in demanding professional use and harsh environments. The possibility to lock down cables in the XO Guard or put in a safety wire through one of the threaded holes will save many cameras.
For Filmmakers, XO supports the PL-Mount (a future LPL-based solution is in development) mechanically. This support structure takes out the stress of the Fuji G-Mount that could be easily damaged by big and bulky cine lenses, primarily when used handheld or even mounted on gimbals, car rigs, and also drones.
XO IS ERGONOMICS
The Fujifilm GFX100 is a fantastic camera, but it isn't perfect. We had many requests from friends to find a solution to improve the vertical grip. And we did!
Not only the vertical grip was improved by us, but also the regular one. The XO Exoskeleton follows the shape of the GFX's proper grip. Through the additional volume of the grip, the weight of the camera is much better to handle – even on long shooting days.
The XO-Exoskeleton works perfectly as L-bracket as well. Furthermore, XO offers the classic ALPA feature connector with two anti-twist pins on the bottom, allowing you to adapt your existing ALPA tripod-plates and more.
XO IS VERSATILE
Within minutes the lean XO-Exoskeleton can transform the GFX100 into a full-fledged professional cinematography platform. It is your choice if you want to go small and light with the Exoskeleton only, or you want to build a big rig with the XO-PL Mount, the line of XO-Accessories, and even third-party ones. Over 200 1/4 "-20 and over a dozen 3/8 "-16 thread challenge the creativity in building your unique setup.
For focus pullers and professional cinematography applications, we even integrated a small titanium pin, indicating the position of the sensor plane — three individual locations for the focus pins.
The modular Top Handle ensures the perfect balance of the kit and provides even more mounting points. Besides, all XO-Exoskeletons come with the ALPA Swiss Tool, a universal tool with precision magnetic bits plus the Stubby Tool.
XO IS PRECISE
The XO-Exoskeleton fits your camera like a glove. In professional imaging, even the smallest error can cause unusable imagery due to the very narrow tolerances. Therefore, we went with the best production partners you can imagine. We just went with the best: Our partners in northern Italy are famous for manufacturing parts for high-end motorcycles or sports cars. Swiss corporations with a broad experience from medical equipment to Formula 1 made part of the development. And partners in South Germany, with decades of experience in building the most praised cinematography equipment in the world, are on board. The shimable PL-Mount, for example, ensures perfect flange even in the most extreme temperature conditions.
XO IS DURABLE
Constructed of aircraft-grade aluminum, the use of custom titanium screws and intensive testing in the harshest conditions will make sure that your XO will always work, no matter what.
The XO Rods are built from titanium. Meaning they are not only super lightweight but also ultra-strong and modular. They are perfect for use in gimbals and steady cams.
ALPA XO COLOR CHOICES
The ALPA XO is available in two distinctive color schemes. Please note that some additional elements may only be available in Midnight Black due to technical reasons.
ALPA XO MIDNIGHT BLACK: All black anodized aluminum for minimum reflections and the use in professional environments.
ALPA XO STORM GREY special edition: The extra in strength and surfaces with pleasing tactile feel in an appealing dark grey color. For those who seek the special (and don't compromise).
THE DEVELOPMENT AND PROTOTYPING ALPA XO
ALPAs most significant source of inspiration is the discussions with our customers, which work worldwide as photographers and filmmakers. Our products are based on real user stories of experienced professionals. One of our main credos is continuous product improvement. We rely on Additive Manufacturing (aka 3D-printing like SLS and SLM) for our prototyping. This technique allows us to go with short intervals between cycles and are improving our products continuously. This technology uses aluminum as a material. The final parts are produced in 'traditional' 3- and 5-axis CNC-milling (and turning), offering perfect surfaces and tolerances.
And now, and without further ado, here it is - ALPA XO EXOSKELETON
PRODUCT PAGE (Ultimative = Complete Kit)
ALPA XO Exoskeleton Ultamtive Kit Midnight Black
ALPA XO Exoskeleton Ultamtive Kit Storm Grey
ALPA is offering an introductionary discount of 10 % until end of Januar 2020.
Making-Of / Behind-the-Scenes Milano 2019
Have you always dreamed of advancing to the top league of macro photography? With the introduction of the affordable Fujifilm GFX 50R this is now possible. A universal, compact camera with 50MP sensor in 33x44 format and both fully electronic and mechanical focal plane shutter on a high-performance stacking solution from ALPA with high-end macro lens for large sensor. This is now becoming a reality with the connection ring for Fuji G cameras: The investment in a modular and universal system where the camera can always be updated cost-effectively with the latest system in the future.
The adapter allows easy and safe mounting of a Fujifilm GFX body to an ALPA bellows unit or stacking solution. The V-Groove version also allows a comfortable adjustment of the alignment/rotation of the camera body.
ALPA Adapter Ring Fuji G
Alpa Macro Switar 5.6/105 mm float
ALPA Castel Micro Focus Stacking
When we designed the ALPA 12 PLUS, the comparison with the Swiss cross quickly came up and thus the connection to the home country of the ALPA and the national flag with a white cross on a red background. Since a red camera was always associated with too much attention and imponderables during production - who wants red reflexes in the pictures - we decided to use two different color stitching adapters instead. And so there are two colour variants of the product: classic black and a new dash of red. And since we are introducing the adapters in the week of the Chinese New Year, this fits perfectly too.
The Stitching Adapter for the ALPA 12 PLUS is an accessory adapter that allows rise and fall movements The adapter has a built-in, universal, square dovetail adapter to UniQ/C standard for ALPA tripod heads and third-party products. The millimetre laser engraving 20/20 mm allows easy and convenient reading of the high and low adjustment, even behind the camera. The integrated mounting screw (1/4") is designed to be "loss-proof". It is available in black or red - you have the choice.
ALPA Stitching Adapter PLUS in red
ALPA Stitching Adapter PLUS in black
From March 24 to April 8, a solo exhibition of pictures by Chinese ALPA-photographer Chen Yewei will take place at the Inter Art Center in Beijing. The artists shows his photographic series "To the Peaks". For his work, he captured 14 of the world's highest mountains.
Born in the 1960s, Chen Yewei has been photographing landscapes and mountains in particular for over 20 years. He is the founder of the 40° Celsius Club and has been photographing with ALPA since 2008. The 40° Celsius Club derives its name from Chen Yewei's feeling of elevated body temperature, which sets in as he searches for the next picture. ALPA supports the gallery of the Inter Art Center in organizing the exhibition.
The Inter Art Center & Gallery in Beijing is considered one of the most important institutions for photographic art in China. Founded in 2006, the Inter Art Center includes the Pixel Magazine Publishing House, the Pixel Bookstore and a café. The Inter Art Center is dedicated to collecting and presenting classical photography as well as contemporary and experimental art.
In addition, the Inter Art Center has published a large number of illustrated books and books on photography. Its members have been working not only with numerous exceptional Chinese and foreign photographers and artists, but also with other institutions.
Focus on Minorities and Culture
Another focus of the Inter Art Center is the promotion of photography of ethnic minorities and the diverse development of Chinese culture. The Inter Art Center therefore founded the "Country Road: Chinese Ethnic Minority Photography Prize" in 2015 to discover, promote and support photographers who deal with social change and ethnic minorities. In 2017, the Inter Art Center New Documentaries Prize was launched in this context.
Internationally, the Inter Art Center maintains extensive co-operations with other photographic institutions such as the Maison Européenne de la Photographie in Paris, the International Center of Photography in New York and the George Eastman Museum in Rochester, New York.
Photographers page Chen Yewei
Inter Art Center
The area around Zurich's Escher-Wyss-Platz has undergone a further transformation into a mixed quarter with the move into the commercial building next to Theaterhaus Schiffbau. Directly next to the last remaining machine plant in the former industrial centre of the city, a commercial building was built according to the plans of architects Jens Bohm and Vittorio Magnago Lampugnani, which also stands out from the other newer buildings in the immediate vicinity due to its design.
"A building of this quality would be more likely to be expected in a more distinguished district of Zurich than in District 5," says Seraina Wirz. She manages the studio for architectural photography in Zurich and has documented the building with her ALPA on behalf of the clients. Your place of residence is not far from the object. "That's why the assignment was particularly exciting for me."
The staircase connects the rooms and allows views into the the courtyard and the neighbourhood. © Seraina Wirz
The rooms are characterised by transparency and a view of the quarter with its different buildings. © Seraina Wirz
View of the Hardbrücke bridge and the traffic passing through the city on and below it. © Seraina Wirz
View from the attic to the Prime Tower. © Seraina Wirz
Elements of industrial buildings form contrasts to newer buildings. © Seraina Wirz
View from the offices into the courtyard of the building. © Seraina Wirz
View between office building and shipbuilding in direction of Hardbrücke. © Seraina Wirz
One of the most important aspects of her work for Seraina Wirz is the cooperation with the architects. Much depended on the first joint inspection of the building, during which the possible settings were examined and the characteristics of the building explained. "Architectural photography is always more about architecture than photography," says Seraina Wirz. "In my opinion, this is a central quality feature and if you look closely at good photographs, you can clearly see the difference."
The pictures for the documentation of the commercial building at Schiffbaustrasse 2 were taken with the ALPA 12 MAX in combination with ALPA / Rodenstock lenses with focal lengths of 40 mm and 32 mm. The ALPA 12 MAX is the successor of the ALPA 12 XY and was developed for architectural photography. One of the characteristics that Seraina Wirz regularly uses is the stitching of panoramic images. In this way, for example, the photograph of the staircase in the office building was taken. "The composite image gives an impression of the openness and dimension of the building, which is difficult to show on a single photograph," she says.
Quarters from different worlds
Transparency is a central feature. Those who work or stay here can gain insights into the inner courtyard and to the outside. The closer environment of the office building is determined by a very different neighbourhood. On the east side it borders on the shipbuilding industry with its rooms for theatre professionals, concert visitors and gastronomy. Together, the two buildings nestle against a mighty plane tree and form the outline of a new public square. Towards the west, the huge MAN Turbo hall is the last remaining plant of the machine industry adjoining the office building. At the front side, traffic passes the Hardbrücke bridge and the tram tracks below it. Nearby are older buildings with restaurants, nightclubs, offices and shops, but also modern residential buildings and other commercial buildings such as the Prime Tower. They are different worlds that collide and the development of the quarter is not complete.
For Seraina Wirz, the question arises as to which of the new buildings integrate into the cityscape and which foreign bodies remain. She sees the office building as an enrichment, because it offers services for the residents such as kindergarten or restaurant and is distinguished by its well thought-out design. "For me, good architecture always depends on the details. Sockets, light switches or handrails can round off or devalue a project. In this respect, the building convinces, among other things, through the use of selected materials. "In addition, the generous interior design, openness and transparency also stand out. The best embodiment of this is the staircase, a central and open space where the rooms converge and which at the same time offers a view across the building and the outside world".
A template for further buildings
The office building is closed off from the roof terrace with its arcades. It allows superimposed views of the surroundings: "An unfinished area in a city that is actually finished," as Seraina Wirz says in reference to a statement by the Berlin architect Hans Kollhoff. In this context, the commercial building provides a direction for future properties, an impulse. "It will be interesting to see whether this impulse is taken up by other architects for the quarter."
Website Atelier für Architekturfotografie afaf
Photographers Page Seraina Wirz
Portfolio "Schiffbauplatz Zürich" - afaf"
ALPA 12 MAX
ALPA / Rodenstock HR Alpagon 4.0/32mm, LB
ALPA / Rodenstock HR Alpagon 4.0/40mm, LB
Website Baukontor Architekten
© Seraina Wirz
Julian Calverley is a master of impressive landscape and commercial photography. He is using his iPhone as quick and simple but also creative complement to his ALPA cameras. Read the offprint of the UK magazine "Amateur Photographer", July 2014 with insight to his work with the iPhone and his love for ALPA. Julian also published a lovely little book with iPhone images only. His commercial work can be seen from his website, too. Julian was repeatedly selected for Lürzer's Archive for the 200 best ad photographs of the year.
Julian Calverley - Books: iPhone Only
Calverley - iShoot landscapes (PDF)
Photographers page: Calverley, Julian
Journée ALPA - Phase One le jeudi 27 novembre 2014
ALPA sera présent au Centre Pro, Profot de Renens (près de Lausanne/Suisse), en compagnie de Phase One, afin de vous faire découvrir toutes les nouveautés sorties à la Photokina.
Mlle Iris Sprow et M. Jean-François Zipper de chez ALPA vous dévoileront en particulier le nouveau système pour la prise de vue macro FPS.
Iris Sprow est diplômée du RIT Rochester en « Imaging Science & Photographic Technology ». Elle a fait son Master au London College of Communication en « Digital Colour Imaging » et travaille depuis 11 ans dans le domaine des médias appliqués dont 8 ans dans la recherche. Jean-François Zipper est diplômé de la FEMIS (École Nationale Supérieure des métiers de l’image et du son), Paris.
M. Massimo Saracino de Phase One vous présentera le nouveau dos IQ150 montré à la Photokina, une nouvelle fonction avec Capture Pilote de visée live direct sur un iPad avec les IQ2.., et bien sûr vous pourrez également explorer les nouvelles fonctionnalités de Capture One Pro 8.
Et enfin, M. Pierre-Alain Folliet Photographe, vous fera découvrir son travail réalisé pour la plupart avec le matériel exposé durant cette journée.
Nous vous donnons donc rendez-vous au Centre Pro Profot de Renens, le 27 novembre 2014 de 10h00 à 16h30.
Centre Pro Profot
Avenue de Longemalle 11
Tél: +41 (0)21 634 99 66
Website Profot: www.profot.ch
ALPA is continuously expanding its product range with essential and practical elements. The first wave in November includes some helpful additions for adapting to the outside product world.
The new ProRing allows macro tubes to be connected quickly and sturdily. The ProRing ensures that the BALPRO connection can be used on both sides. Thanks to the modularity of the system, longer macro tubes, that are incredibly robust, can also be assembled. The ProRing ensures that the BALPRO interface can be used on both sides. Thanks to the modularity of the system, even longer and incredibly robust macro tubes can be mounted.
ALPA HASSELBLAD X-MOUNT
The adapter allows easy and safe mounting of a Hasselblad X body to an ALPA bellows unit, macro tubes, or stacking solution. Its V-Groove interface allows a comfortable adjustment of the alignment/rotation of the camera body.
ALPA Hasselblad X-Mount
ALPA FUJIFILM G-MOUNT
The adapter allows easy and safe mounting of a Fujifilm GFX body to an ALPA bellows unit, macro tubes, or stacking solution. Its V-Groove interface allows a comfortable adjustment of the alignment/rotation of the camera body.
ALPA FUJIFILM G-Mount
ALPA ULCS ADAPTER
With this convenient adapter, you can use the extremely flexible ULCS system to connect effortlessly various accessories such as flags, field monitors, microphones, etc. The ALPA ULCS Ball features an ALPA interface base with removable anti-twist pins. The pin configuration can be adapted to other systems or entirely removed. This functionality further expands the range of applications. For more information, see also the short illustration video. This functionality further expands the range of applications. Further information can also be found in the short illustration video.
ALPA ULCS Adapter