As part of the IF/Summer Academy, we arrange the first ALPA Class for photographers. Our three day workshop will take place in Margreid, South Tyrol, Italy from august 23 to august 27. Lecturers and students will less focus on the classic lecture format but on interchange and photography. There is sufficient time and space to work on your own – assisted by experienced lecturers. In the first half of each day you will learn about ALPA equipment. After lunch, you are free to choose other courses.
Subject of ALPA Class is internal and external architectural photography expanded with still life photography.
The family wine estate Alois Lageder in Margreid matches both of these topics. It is located at the end of the „Weinstrasse“ in South Tyrol, about 25 Minutes outside the city of Bolzano. Some of the buildings date back to the 13th century. They have been gently renovated, which lends them a unique charm. Our ALPA class is allowed to use the palazzo, the patio and the granary. They are perfect subjects for photographic work. At the same time the wine estate does not only stand for medieval and rural architecture, but also for high quality wine making. Modern industry buildings are a strong contrast to the historic part of the estate and also a great photo opportunity. The landscape is just stunning and provides us with wine and tasty food.
Constant feedback is key to ALPA Class, therefore we have limited the number of participants to eight persons. And we make sure they are in highly professional hands. Principal lecturer will be international photographer Dan Lindberg, who has been working with the ALPA system for many years. Based in Spain, he is dedicated to art and architectural photography. Dan will first show his personal approach tophotography and then assist the participants to find their own. Technical advisor and representative of ALPA is Ralph Rosenbauer. The workshop package includes all about the courses as well as lunch and dinner, while the responsibility for accommodation and arrival/departure lies with the participants. There are hotels and guesthouses around the area. And there is also a detailed plan how to find the location.
In ALPA class, you will work with your own equipment under the guidance of experts and experienced ALPA-Photographers. Besides that, we can arrange ALPA cameras and objectives for loan, cost included in the package. There are also complete kits for newcomers of technical photography. Please just make sure you inform us as soon as possible, if you need any of our equipment. A professional lighting system will be available on site for every participant.
Join ALPA Class
To sign in for ALPA class, please fill out the form on the IF/SummerAcademy website.
The ALPA Class package costs 1896 Euro. Here is a summary of what you get for the money:
• Daily choice of different workshops (ALPA class in English, other workshops may be in German or English)
• Learning from four professional photographers
• Feedback about your pictures
• Portfolio review
• Welcome party (Prosecco, wine and local food)
• Guided Tour through the estate, including wine tasting Lunch and dinner (in the estate)
• Coffee and water (in the workshop)
• Final dinner (three course menu, wine)
• Shuttle bus (between hotel and Lageder estate)
• Loan equipment on demand
• High quality prints of your favourite pictures in large format
• Safe room for your equipment
• Interaction with other photographers and professionals in the photo scene
© Ralph Rosenbauer
© Heike Rost
Have you always dreamed of advancing to the top league of macro photography? With the introduction of the affordable Fujifilm GFX 50R this is now possible. A universal, compact camera with 50MP sensor in 33x44 format and both fully electronic and mechanical focal plane shutter on a high-performance stacking solution from ALPA with high-end macro lens for large sensor. This is now becoming a reality with the connection ring for Fuji G cameras: The investment in a modular and universal system where the camera can always be updated cost-effectively with the latest system in the future.
The adapter allows easy and safe mounting of a Fujifilm GFX body to an ALPA bellows unit or stacking solution. The V-Groove version also allows a comfortable adjustment of the alignment/rotation of the camera body.
ALPA Adapter Ring Fuji G
Alpa Macro Switar 5.6/105 mm float
ALPA Castel Micro Focus Stacking
ALPA cameras are designed for durability and reliability. Planned obsolescence is a no-no for ALPA. Unsurprisingly, the ALPA 12 MAX has been the tool of choice for demanding architectural and landscape photographers for years. ALPA introduced the MAX Mk I with its classic silver shift wheels in 2008 and established the fast, comfortable adjustment for shift and stitching with digital backs.
ALPA now announces to its loyal MAX Mk I owners a trade-in offer for a brand new MAX Mk II body with lockable shift wheels at a special price. Besides, owners of a MAX Mk I or Mk II can also upgrade at a special price to the ALPA 12 PLUS introduced last year. The PLUS features extended and geared movements for vertical and horizontal shift.
The latter option is primarily aimed at photographers with digital backs, as the ALPA 12 MAX Mk II is still the optimal choice for analogue use with roll film backs. New customers will still be able to purchase the ALPA 12 MAX Mk II.
TRADE-IN OFFER ALPA 12 MAX MK I TO MK II
The trade-in price for the return of an ALPA 12 MAX Mk I is CHF 3,880. Based on the regular list price of CHF 5,998 this corresponds to an exchange discount of 35%. The customer exchanges only the camera body. Existing accessories like hand-grips, shift scale sticks and stitching adapters can be re-used with the MAX Mk II.
UPGRADE OFFER FOR ALPA 12 MAX MK I and MK II TO ALPA 12 PLUS
The upgrade price for the return of an ALPA 12 MAX Mk I or Mk II is CHF 5,230. Based on the regular list price of CHF 6,998 this corresponds to an upgrade discount of 25%. The customer only needs to hand in the old body. Please note, existing hand-grips and stitching adapters are not fully compatible.
Both offers are valid until 30 June 2019. All prices in CHF net, ex works Switzerland available from ALPA country representatives and ALPA in Zurich.
When we designed the ALPA 12 PLUS, the comparison with the Swiss cross quickly came up and thus the connection to the home country of the ALPA and the national flag with a white cross on a red background. Since a red camera was always associated with too much attention and imponderables during production - who wants red reflexes in the pictures - we decided to use two different color stitching adapters instead. And so there are two colour variants of the product: classic black and a new dash of red. And since we are introducing the adapters in the week of the Chinese New Year, this fits perfectly too.
The Stitching Adapter for the ALPA 12 PLUS is an accessory adapter that allows rise and fall movements The adapter has a built-in, universal, square dovetail adapter to UniQ/C standard for ALPA tripod heads and third-party products. The millimetre laser engraving 20/20 mm allows easy and convenient reading of the high and low adjustment, even behind the camera. The integrated mounting screw (1/4") is designed to be "loss-proof". It is available in black or red - you have the choice.
ALPA Stitching Adapter PLUS in red
ALPA Stitching Adapter PLUS in black
From March 24 to April 8, a solo exhibition of pictures by Chinese ALPA-photographer Chen Yewei will take place at the Inter Art Center in Beijing. The artists shows his photographic series "To the Peaks". For his work, he captured 14 of the world's highest mountains.
Born in the 1960s, Chen Yewei has been photographing landscapes and mountains in particular for over 20 years. He is the founder of the 40° Celsius Club and has been photographing with ALPA since 2008. The 40° Celsius Club derives its name from Chen Yewei's feeling of elevated body temperature, which sets in as he searches for the next picture. ALPA supports the gallery of the Inter Art Center in organizing the exhibition.
The Inter Art Center & Gallery in Beijing is considered one of the most important institutions for photographic art in China. Founded in 2006, the Inter Art Center includes the Pixel Magazine Publishing House, the Pixel Bookstore and a café. The Inter Art Center is dedicated to collecting and presenting classical photography as well as contemporary and experimental art.
In addition, the Inter Art Center has published a large number of illustrated books and books on photography. Its members have been working not only with numerous exceptional Chinese and foreign photographers and artists, but also with other institutions.
Focus on Minorities and Culture
Another focus of the Inter Art Center is the promotion of photography of ethnic minorities and the diverse development of Chinese culture. The Inter Art Center therefore founded the "Country Road: Chinese Ethnic Minority Photography Prize" in 2015 to discover, promote and support photographers who deal with social change and ethnic minorities. In 2017, the Inter Art Center New Documentaries Prize was launched in this context.
Internationally, the Inter Art Center maintains extensive co-operations with other photographic institutions such as the Maison Européenne de la Photographie in Paris, the International Center of Photography in New York and the George Eastman Museum in Rochester, New York.
Photographers page Chen Yewei
Inter Art Center
The ALPA eFinder II app gives photographers with an ALPA camera the opportunity to simplify their workflow and use their iPhone as a viewfinder. The app is a digital successor to the director's viewfinder, a device that lets directors determine the setting for a particular scene or shot. Thanks to the ALPA eFinder II App, locations and shoots can now be very easily explored and/or planned with the iPhone.
Photographers are able to define a setup for the desired subject from different ALPA cameras as well as any lenses. The photo frames of several different focal lengths can be displayed at the same time. Other features that ALPA has specially developed are shift simulation, parallax correction and an artificial horizon with compass readings (as a 3D spirit level). The GPS data for the photos can be stored, such that the locations examined can be retrieved at any time.
The eFinder app shows photographers exactly what they get with a certain setup for their picture. Together with the separately available holder, it can also be used as a fully-fledged viewfinder. The holder includes a wide angle converter. This simulates all ALPA wide-angle lenses, as well as those of other manufacturers, and shows a fully dewarped image.
Different frames show different focal lengths, which the user can select from the database. At the same time, picture-shifts can be simulated and parallax eliminated:
Picture without the wide-angle converter:
Picture with wide-angle converter and dewarping switched on:
The ALPA eFinder II app is a useful tool for new ALPA customers or those who are considering the purchase of an ALPA. Because the medium format of an ALPA has a different aspect ratio than a 35-mm camera. In addition, using the shift function allows photographers to use lenses that need to be slightly less wide-angle than in the case of 35-mm pictures. Because of the differences, new users are often not sufficiently aware which setup is the one suited to their subject. We therefore recommend that you familiarize yourself with the new factors that are present, with the eFinder.
Version 5.1 available via the App Store
The latest edition of the ALPA eFinder II app has of late been available from Apple's App Store. It was implemented, on behalf of ALPA, by Dire Studio. The latest version 5.1 for iOS 9.0 offers users two key improvements. On the one hand, the developer Laszlo Pusztai has created a new action window, which is used, among other things, to share shots via email or social media. In this way, photographers can get their pictures, for example, to their clients or project partners.
The new eFinder II 5.1 app’s "share" screen
The last version of the eFinder enabled up to five pictures to be sent via e-mail. With the new version, you can send a total of 20 pictures on devices running on 64-bit software and 10 pictures on devices with 32-bit software. This limit also applies to most other share functions and others still such as printing or copying – provided your service-provider has not set a lower limit of its own. New users can also send their pictures via AirDrop. This makes it particularly easy to transfer them from the iPhone to a computer. There is no upper limit.
The other important innovation is the removal of direct Dropbox support. At the end of June, Dropbox changed its interface to programming and removed the old version. Since hardly anybody used this function anyway, it was suddenly removed from the app. Users who want to load files onto Dropbox can do this directly with the normal Dropbox app, or auto-export parts of views to Photos, and then upload them from there using the Dropbox app.
"Turns the iPhone into a brilliant viewfinder"
The update to version 5.1 of the ALPA eFinder II app is available free of charge at the Apple Store for existing users. As an accessory, we recommend the above-mentioned iPhone holder with wide angle converter. This is available directly from ALPA - the wide-angle converter can also be ordered separately.
ALPA 12 SWA with mounted iPhone holder:
Overall, the ALPA eFinder App II is a practical and cost-effective tool that makes the planning process much easier for photographers. This is also shown by the response: specialist Henri Leuzinger has recently examined version 5.1 of the eFinder, for fotointern.ch, as part of his comparison of various professional cameras. He describes it as an "app, which makes the iPhone a brilliant viewfinder that can be adapted to almost all lens and shift functions".
More detailed information on the ALPA eFinder II App 5.1 can be found in the manual, which has also been updated. If you have any questions, we will be glad to answer them personally.
ALPA eFinder II App
ALPA SDH MkII iPhone Holder
ALPA aCam Wide Angle Converter for iPhone
Julian Calverley is a master of impressive landscape and commercial photography. He is using his iPhone as quick and simple but also creative complement to his ALPA cameras. Read the offprint of the UK magazine "Amateur Photographer", July 2014 with insight to his work with the iPhone and his love for ALPA. Julian also published a lovely little book with iPhone images only. His commercial work can be seen from his website, too. Julian was repeatedly selected for Lürzer's Archive for the 200 best ad photographs of the year.
Julian Calverley - Books: iPhone Only
Calverley - iShoot landscapes (PDF)
Photographers page: Calverley, Julian
ALPA is featured in an article in the special supplement "SWISSmade" which was distributed with several Swiss sunday papers from the 21st September 2014.
Passion and Perfection
The ALPA PLATON system combines sensors with diameters of more than 60mm with modern cine lenses to create a compact and powerful unit, opening up entirely new possibilities for filmmakers: The large sensor allows you to work with selective depth of field and gives the pictures a captivating three-dimensionality and plasticity. At the same time, the small format factor enables the system to be used in gimbals and makes it the ideal B camera for other 65mm systems. The ALPA PLATON system offers you numerous connection options such as Arri rosettes, NATO rail, ULCS balls, and 15mm rod systems. Together with the Hasselblad H6D-100c and high-end Thalia lenses from Leitz Cine and ALPA, this forms a video powerhouse for new visual esthetics and real larger than large format in cinematography.
ALPA MOVING IMAGE
LEITZ CINE - THALIA
HASSELBLAD H6D 100C
Professional Production - PLATON (German PDF)
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ALPA develops in the direction of moving image
Zurich, 28 September 2018 - Platon wins cinecAward 2018 for Camera Technology/New Digital Recording Tools.
On the 12th International Trade Fair for Cine Equipment and Technology in Munich, the "Platon 65mm Cinema Camera System" wins the cinecAward 2018. The cinec 2018 took place from 22nd to 24th September in Munich.
The competition entry submitted by Ernst Leitz Wetzlar GmbH as exhibitor features the video system ALPA Platon with the video-compatible digital back Hasselblad H6D-100c and the large format lenses of the Thalia series by Ernst Leitz Wetzlar. Together they form a unique and outstanding video system - larger than large.
The outstanding cooperation and combination of the three companies ALPA, Ernst Leitz Wetzlar, Hasselblad and the participation of ETH Zurich were emphasized. In the field of additive manufacturing, ALPA works closely with the Swiss Federal Institute of Technology in Zurich, Department of Mechanical and Process Engineering Institute of Design, Materials & Manufacturing.
pd|z Product Development Group Zurich.
The ALPA PLATON system combines sensors with diameters of more than 60mm with modern cine lenses to create a compact and powerful unit, opening up entirely new possibilities for filmmakers: The large sensor allows you to work with selective depth of field and gives the pictures a captivating three-dimensionality and plasticity. At the same time, the small format factor enables the system to be used in gimbals and makes it the ideal B camera for other 65mm systems. The ALPA PLATON system offers you numerous connection options such as Arri rosettes, NATO rail, ULCS balls, and 15mm rod systems. Together with the Hasselblad H6D-100c and high-end Thalia lenses from Leitz Cine and ALPA this forms a video powerhouse for new visual esthetics and real larger than large format in cinematography.
ALPA embraces the possibility of medium-format 4K video recording with the availability of the Hasselblad H6D-100c digital back and continues to expand its range towards moving images. In preparation for embedding into the video ecosystem, the Zurich-based camera manufacturer recently introduced connectivity elements such as "Arri-Rosette" and "Universal Rail" (NATO Rail) and is now also offering a first adaptation for standard 15mm rods.
ALPA will now offer the Hasselblad H6D-100c digital back in kit with different ALPA cameras. For owners of relevant digital backs, the kits will also be available without a digital back, but the H6D-100c back will only be available in a kit with an ALPA camera. As an accessory for the mobile use of an ALPA camera with the H6D-100c, a mobile external power supply will also be offered, so that the camera can be used outside the studio.
With the current kits, ALPA opens up the possibility of using the ALPA 12 cameras not only for still photography, but also in videography. With the H6D-100c, the Swedish manufacturer Hasselblad is the first to offer a digital back with a 100 megapixel CMOS sensor measuring 53.4 x 40.0 mm, which today already enables 4K videos over the entire sensor and could even offer 8K video in future sensor versions. This corresponds to around 53.4 x 30 mm and 61 mm image circle at 16:9. In addition to the Hasselblad proprietary RAW format, which can be converted to Cinema DNG using Phocus software, there is also the option of recording HD-quality videos in H. 264 format. The data can be stored on SD or CFast cards.
New ALPA cameras and accessories under development
With the availability of the Hasselblad H6D-100c digital backs and its video recording capability, ALPA will now expand its range to medium format, so that ALPA users can now use medium and large format video as well. There will soon be several new modules that are specifically designed for use in the video sector. After ALPA has already developed and produced several products such as the lens hoods optimally designed for focal length and sensor format with the aid of additive manufacturing (AM), this expertise will be used for further products in the future. With AM, new products can be manufactured much faster and more customer-specific. ALPA will communicate products related to AM through an special logo.
Under the project name PLATON, ALPA is currently developing new camera models based on the ALPA 12 TC. In contrast to the TC with variable mountings, these are permanently equipped with specific lens mounts. The first models are designed for ARRI-PL mount and Canon EF mount for Canon EOS lenses. For the ALPA 12 TC, ALPA 12 FPS and the models of the PLATON project, a "Light Weight Support" was also developed with which standardized "15 mm rods" for Follow-Focus and other accessories can be attached.
In addition, ALPA will soon be offering a connector for Pentax 67 lenses, thus expanding its range of video-capable lenses. So far, this already includes the lenses of ALPA Rodenstock, Hasselblad H, Hasselblad V, Contax 645 and Mamiya manual.
Images by Scanderbeg Sauer
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Nearly everybody (of a certain age) in Switzerland knows the famous "Wisa-Gloria Trycicle" from their childhood or other nearly vanished brands and products. The customer magazine of Swiss insurere Swisslife covers in its Spring 2013 edition the revivel of legendary Swiss brands under the aegis of new owners and spirits. Swisslife also selected ALPA of Switzerland as one of these famous and nearly vanished brands.
Link to the PDF article (German only): Swisslife Magazine 1-2013