Zurich, 12 September 2012 - ALPA of Switzerland will present at Photokina 2012 (Cologne, 17 to 23 September 2012) its latest model: the ALPA 12 FPS (Focal Plane Shutter). With the FPS new and invaluable photographic possibilities become reality. In addition the new model enhances the existing and further developed ALPA 12 platform’s potential massively.

With the FPS ALPA opens the door into a new dimension: from the modular camera platform to the open toolbox. The ALPA 12 FPS is a shutter module when it is used together with another ALPA 12 camera. It is, however, also an independent camera when it is combined on its own with a back, a lens and a suitable adapter. This opens up the use of brand-new or fond old lenses from dozens of different manufacturers of optical systems – with or without a central shutter and with or without manual or electronic aperture control. Plus a free choice of format – only limited by the image circles of the lenses and by the sensor sizes. Naturally, not all lenses will work equally well with all backs. However, what is ‘good’ and what is ‘less good’ is a decision solely for the photographer or, if he or she is working according to a commission, naturally also for the customer. We see a new attitude toward many aspects of picture quality in this: away from the unedifying factionalism and toward the acceptance of subjective opinions and evaluations.



The ALPA 12 FPS opens up the field of shift/tilt/swing/stitch in a wide range of variants and with the corresponding accessories to a whole new world which had previously hardly been possible, if at all. The whole system is controlled by a continuously expandable firmware in a concept which includes all previous ALPA 12 models, many lenses and almost all digital backs produced in the past ten years. A previously unknown variety of possibilities and combinations is opened up – a toolbox which the user can equip and utilize according to his or her own needs or while using already existing tools.

ALPA is pleased to demonstrate the enhanced ALPA 12 platform to the interested photographers during Photokina in Cologne, hall 2.1, stand B21. Availability and prices of the new ALPA 12 FPS and accessories will be communicated after Photokina. Meanwhile interested parties can find the most relevant information on the ALPA microsite:

fps.alpa.ch/en
 

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